In recent years, off-the-beaten-path travel has gained popularity as more travellers look for real meaningful experiences. Tourists are getting tired of overcrowded, commercialized places and want to feel a deeper connection with the destinations they visit. With the rise of social media and the demand for unique, shareable content, travelers are increasingly seeking hidden gems that help them stand out from the crowd.

If you're petrified by the idea of sweating in the sun and prefer a refreshing breeze to humid air, a “coolcation” might be for you. This new trend in travel swaps traditional frolicking in the summer heat for trips to climates where temperatures stay mild, and even a bit chilly, even at their peak.

Coolcations and off-the-beaten-path travel are the new trend for summer. The appeal of hotspots like Mykonos, Ibiza, and Capri is fading. Travelers are now looking for more low-key destinations that still offer a great climate. Hence, coolcations and off-the-beaten-path escapes come into the picture. Coolcations are perfect for people who like a mild climate but still want a beachy vibe.

This article will take you through Pier St Barth's favorite low-key and coolcation spots, along with some handy travel tips.

When it comes to planning that perfect summer escape, Pier St Barth knows all about finding that sweet spot. Somewhere niche, calm, with just the right breeze.
This year, Pier St Barth's focus is on two countries: Albania and Morocco. Both offer mountain peaks, white sand and crystal-clear beaches, and luxury resorts at a fraction of the price compared to commercialized places.

Low-Key Mediterranean Coolcation Destinations to Beat the Summer Heat

Here are some of Pier St Barth's top picks for low-key and coolcation destinations in Albania and Morocco:

1. Essaouira, Morocco

Essaouira is a port city in Morocco with a selection of luxury five-star resorts. It's known for its long coast stretching over 10 kilometers. While not a top tourist destination in Morocco, in our opinion, it's a 10 out of 10. The beach fronts are lined with old brass cannons from ancient times, and it's also the breeziest city in Africa. That makes it perfect for an off-the-beaten-path coolcation.

Essaouira is also known for its surfing, which is incredibly popular thanks to the city's long, windy coastline.

The perfect clothes for Essaouira are light linen layers that let the breeze hit your skin. Transitional wear is important too, since most of your days will likely be spent on the beach. A lightweight windbreaker jacket is a great idea to throw on after a swim in the ocean.

Whether you're catching waves, strolling along the cannon-lined shore, or soaking up the salty breeze with a book in hand, Essaouira is the kind of place that makes you forget the typical summer rush. It's chill, charming, and effortlessly cool. Everything a true coolcation should be.

2. Ksamil, Albania

Tucked away in southern Albania, Ksamil is a hidden gem that's slowly gaining attention, and for good reason. With its white sandy beaches, crystal-clear turquoise waters, and small offshore islands you can swim or boat to, it feels like the Mediterranean's best-kept secret.

Unlike the packed beaches of Mykonos or Ibiza, Ksamil has a chill, relaxed vibe that makes it perfect for an off-the-beaten-path coolcation. Even during peak summer, the breeze from the Ionian Sea keeps the weather pleasant and comfortable. The water is calm, making it great for swimming, paddleboarding, or just floating and relaxing.

There are cozy beach bars and small cafés where you can enjoy fresh seafood, local wine, and classic Albanian food. All without the high prices you'd find in more touristy destinations.

For Ksamil, go for simple, beach-ready outfits. Think layers of linen, relaxed resort wear, and swimwear paired with light, flowy shirts or easy cover-ups. A breezy tote bag is handy for carrying your essentials, and comfy sandals are a must for walking along the shore.

Travel Tips for Your Off-the-Beaten-Path Coolcation, by Pier St Barth

Pack smart and light

Pack light, breathable clothing. Layers of linen and transitional wear are ideal. Don't overpack. You don't want to be lugging a heavy bag from island to island, or on and off ferries.

Footwear

Comfy sandals are a must. Try packing something that can handle cobbled streets, which are common in these kinds of places.

Stay connected (but not too much)

A local SIM card is a good idea, but maybe skip the unlimited data plan. Instead of being glued to your phone, enjoy your off-the-beaten-path coolcation with minimal digital distractions.

Go with the flow

Travel to these kinds of places isn't always best planned down to the minute, and that's part of the charm. Don't over-plan your days. Let the moment lead you. Something unexpected is bound to come up, and it might just be the best part of your trip.

Time to Coolcation

So, if you're ready to give up crowded beaches, overpriced resorts, and commercialized destinations, it might be time to start planning your own off-the-beaten-path coolcation this summer. Whether it's the effortless charm and strong winds of Essaouira or the laid-back vibe of Ksamil, these destinations offer everything you need for a memorable, low-key summer escape.

Trust us. Once you coolcation, you'll never want to travel the old way again.